Reaction to Stephen King about perscription drug advertisements

I believe what Stephen King is saying is true. I don't see why prescription drug companies have to advertise their products to the everyday people of the US. They need to just be advertising to doctors since they are the ones who eventually give to OK for someone to take it anyways. The doctors are the ones who make the final choice and they are the ones who know what exactly is right for the patient. They have enough to do without patients asking for certain drugs because they've seen it on tv and the people who took seemed in perfect shape. Just like Stephen King says everyone wants a quick fix. People just can't help themselves, when their is a problem they want it fixed now. They pretty much trick people into wanting their drug by the way they advertise and show how their drug can fix your problem. It is apalling to me that Vioxx might have caused 139,000 heart attacks and 55,000 deaths, i mean that is ridiculous. So not only is this drug being shown directly to the public, its can be lethal. I don't believe there is any reason for prescription drugs to be advertised to the public, the biggest reason being a doctor will give out the best drug for the situation.